Shopping for a Professional Grade crossover, SUV or pickup is now easier and more convenient than ever, thanks to a new smart-phone app from GMC. The free GMC Showroom Mobile App provides smart-phone users with access to a wide range of information, allowing them to:
- Explore photos and videos
- Use GMC’s online vehicle configurator
- Compare GMC vehicles to their competitors
- Take advantage of local shopping tools to locate vehicles at nearby dealerships, request vehicle quotes, schedule test drives and check on current offers
And notably, the entire GMC roster is covered, from the Terrain crossover (with a best-in-class EPA rating of 32 mpg highway) to the Yukon SUV (available with a hybrid powertrain that gets 20 mpg city) to the Sierra pickup (showcasing better V8 fuel efficiency than a Ford F-150).
The new app can be an important benefit for today’s on-the-go shoppers, especially considering how many people now have smart phones and use them for online shopping. According to the recent Gartner Mobile Marketing Watch, more than 100 million smart phones were sold globally in the first quarter of 2011, representing an 85 percent jump over the same period in 2010, and overall, sales are expect to grow 55 percent this year. Furthermore, fully half of all these smart-phone users rely on their devices as shopping tools.
“We recognize that smart phones play an important role in our customers’ lives, including purchase decisions,” said John Schwegman, U.S. vice president of GMC marketing. “The new GMC Showroom App provides our customers with the advanced technology they have come to expect of the GMC brand and the convenience to easily engage with their GMC dealer.”
The GMC Showroom App is compatible with iPhone versions 3.1 or better, as well as Android phones running 1.6 OS or better (excluding Honeycomb).
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